Logo development, branding and stationery for financial advisor. Teresa needed to create a professional brand to represent herself, but also wanted to incorporate a certain level of femininity into her logo. The concept of financial growth was incorporated with the reference to the leaves of a tree. The visual of ‘falling’ leaves, creates a playful soft feel to the icon. The diamond shape not only alludes to wealth but also creates a more visual ‘uniqueness’ from the more common square or circle shapes often used in logo icons. A number different colour palettes were explored throughout the development phase, with the final soft, muted green being chosen for it’s references to growth and environment, while still maintaining a sophisticated, professional image.
Teresa Wong
